The problem
The store sells skincare and beauty across a catalogue of products and collections, with ingredient explainers and a blog that bring in searchers comparing routines. In a crowded UK beauty market pages only sell once they rank, and part of the catalogue sat crawled but not indexed when the work began.
What I did
- Pulled all 97 product, collection, and ingredient URLs from Search Console and classified each one
- Submitted the collection and best-selling product pages first
- Worked through the catalogue, tracking each URL until it flipped to indexed
- Built a per-URL ledger so the store can see exactly what is live in Google
- Reached all 97 tracked URLs indexed, a full 100 percent
catalogue ledger (excerpt)feb 2026
/collections/serumsindexed
/products/vitamin-cindexed
/ingredientsindexed
/blog/routine-guidesubmitted
/aboutindexed
On the record
- 97 product, collection and ingredient URLs tracked
- All 97 indexed at last snapshot, a full 100 percent
- Collection and product pages indexed one by one
- A UK skincare catalogue tracked URL by URL