Two national safety sites, 677 pages into Google

The problem

The publisher sells safety manuals and OSHA training through two separate sites, one for the US market and one for Canada, each with hundreds of state, province, and course pages. Pages like these are built from templates, so Google is slow to trust them and slow to keep them in the index. A large backlog of pages sat crawled but not indexed on both domains.

What I did

• Treated the US and Canadian sites as separate Search Console properties, since indexing status differs by market
• Pulled every URL on each site and classified its exact index status
• Worked through the not-indexed backlog page by page, submitting and tracking each one
• Prioritized the state and province landing pages that carry the commercial searches
• Built a per-URL ledger for each site so the client can see status at a glance
• Left both sites near 83 percent indexed and still climbing at handover