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outdoor living store › large catalogue

A 1,300-URL catalogue, nearly 900 pages indexed

899pages indexed

Outdoor living e-commerce storeShopify, outdoor livingUS2025 to 2026

The problem

The store carries a very large catalogue of outdoor living products: fire pits, grills, patio heaters, saunas, and the collection pages that group them. On a catalogue this size, new products pile up faster than Google chooses to crawl and index them, so hundreds of real product pages sat invisible in search while the store kept adding more.

What I did

  • Pulled all 1,300 catalogue URLs from Search Console and classified each one by index status
  • Submitted the priority collections and best-selling products first, where the revenue is
  • Worked down the long tail of product pages, tracking each URL until it flipped to indexed
  • Built a per-URL ledger so the client can watch coverage grow as the catalogue changes
  • Reached 899 indexed and kept the number climbing, all by hand rather than with indexing bots
product catalogue ledger (excerpt)dec 2025
/collections/fire-pitsindexed
/products/infrared-patio-heaterindexed
/collections/built-in-grillsindexed
/collections/pizza-ovensindexed

On the record