The problem
The store carries a large catalogue of gifts and homeware: mugs, coasters, tumblers, and the collections that group them. On a catalogue this size, new products pile up faster than Google chooses to crawl and keep them, so a share of the range sat invisible in search while the store kept adding stock.
What I did
- Pulled all 247 catalogue URLs from Search Console and classified each by index status
- Submitted the collection pages first, where the category searches land
- Worked down the product pages, tracking each URL until it flipped to indexed
- Built a per-URL ledger so the client can watch coverage grow as stock changes
- Reached all 247 tracked URLs indexed, a full 100 percent
catalogue ledger (excerpt)jan 2026
/collections/mugsindexed
/products/coaster-setindexed
/collections/tumblersindexed
/products/gift-mugsubmitted
/collections/new-inindexed
On the record
- 247 product and collection URLs tracked
- All 247 indexed at last snapshot, a full 100 percent
- A large gifts and homeware catalogue fully in Google
- Collections prioritized first, then the long tail of products